
|
Something Really New:
This inward-looking posture prevents these businesses from see in the business the way their customers see it.
|
135 |

|
Something Really New:
…marketing and technology do not buy the product – only customers do. And there is no reason to believe that what is good for technology or good for marketing is good for customers.
|
138 |

|
Something Really New:
People drive innovation, whether it is based on process or on culture.
|
153 |

|
Something Really New:
…the sum of these miniature innovations repeated across hundreds of processes and dozens of product lines can be staggering.
|
154 |

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Something Really New:
The big innovator has, to some degree, genius… [and can] take dozens of isolated pieces of information and see a pattern in them.
|
154 |

|
Something Really New:
The best ideas in the world are of no value unless they are acted on.
|
157 |

|
Something Really New:
Innovators without pragmatism will waste your time and resources and will cause you to miss opportunities because you have followed them down a dead-end road.
|
159 |

|
Something Really New:
You need to have an organization that is designed to innovate and is managed so that it does so.
|
163 |

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Something Really New:
Excellence in method, in people, and in organization will yield excellence in innovation – and nothing less than excellence in all three areas will yield satisfactory results.
|
165 |

|
Something Really New:
Having a variety of solutions to the same problem will dramatically increase the odds of genuine innovation.
|
170 |