Book Titles

It is very rare that the financial decision to create a new product is based on deep knowledge of market research.

Every organization should have a Chief Cynical Officer whose job it is to poke holes in product proposals.

Pilots are a fabulous way to test a thesis. However, they can often cost a substantial portion of the whole development budget, so they do not make sense.

Relaunch is the ugliest word in the product developer’s vocabulary. Relaunches eat up resources needed for the next year’s products.

Just as activity does not equal progress, so change does not equal innovation.

We do not buy the product, we build it. It is users who will tell use whether something is an innovation or a mutation.

Users will tell us whether or not something is a true innovation by their reactions to the change. Real innovation is clear to the user at once.

…once revealed, [a true innovation] immediately evokes a reaction from the user, and that reaction is focused on utility, not on appearance or novelty.

Each… form of change… can appear to be innovative, but only a useful change is really innovation.

…pretty does not last. When product development is down to aesthetics, it is on its last legs.