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…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.
When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in inappropriate circumstance.
The capacity to see the big picture is perhaps most important as an antidote to the variety of psychic woes brought forth by the remarkable prosperity and plentitude of our times.
We know that when an ad is delivered in real time to a person, they are twice as likely to interact with it.
Authentic impressions come from human interactions where people get their HOWS right, without attempting to manipulate the message or the market.
Many of us are crunched for time, deluged by information, and paralyzed by the weight of too many choices.









