Quotes

15981 Quotes Found


Ogilvy on Advertising in the Digital Age, Page 143

…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.


Blink, Page 143

When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in inappropriate circumstance.


Start With No, Page 143

There are just a million assumptions out there, lying in wait to ambush us.


A Whole New Mind, Page 143

The capacity to see the big picture is perhaps most important as an antidote to the variety of psychic woes brought forth by the remarkable prosperity and plentitude of our times.


The Lean Startup, Page 143

…the three A’s of metrics: actionable, accessible, and auditable.


Ogilvy on Advertising in the Digital Age, Page 143

We know that when an ad is delivered in real time to a person, they are twice as likely to interact with it.


How, Page 143

Authentic impressions come from human interactions where people get their HOWS right, without attempting to manipulate the message or the market.


Good to Great, Page 143

’Stop doing’ lists are more important than ‘to do’ lists.


A Whole New Mind, Page 143

Many of us are crunched for time, deluged by information, and paralyzed by the weight of too many choices.


The Lean Startup, Page 143

Vanity metrics wreak havoc because they prey on a weakness of the human mind.