Quotes

Predictably Irrational, Page 140

In running back and forth among the things that might be important, we forget to spend enough time on what really is important. It’s a fool’s game, and one that we are remarkably adept at playing.

Hooked, Page 140

To avoid the cognitive dissonance of not liking something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.

Sooner Safer Happier, Page 140

There should not, however, be a primary focus on cost and schedule.

Unreasonable Hospitality, Page 140

Praise is affirmation, but criticism is investment.

On Becoming a Leader, Page 140

Everywhere you trip is where the treasure lies. That’s learning from surprise, as well as adversity.

Quit, Page 140

When we own something, we value it more highly than an identical item that we do not own…. this cognitive illusions… [is called] the endowment effect.

Traction, Page 140

To build a well-oiled machine, you have to solve issues for the long term in accordance with your vision.

The Rare Find, Page 140

…it’s possible for a few high-energy optimists to get everyone else thinking about new paths – and what can go right – rather than being governed by apprehensions about what could go wrong.

To Sell is Human, Page 140

Being honest about the existence of a small blemish can enhance your offering’s true beauty.

The Speed of Trust, Page 140

When people do have the courage to stop the cycle of spin and Talk Straight… amazing things happen.