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…unless your customer gets everything he wants every single time, he’ll go someplace else to get it!
Simply remind yourself of where you once were, and where you are now, and the gulf between them that’s as wide as the ocean blue.
Useful small wins can be defined by the people taking early action themselves, and they can provide intrinsic rewards.
…building and nurturing a mailing list is so critical…This doesn’t mean you should abandon all social media efforts, it just means that email marketing is still an incredibly powerful tool for your side hustle.
…the single biggest problem is all in the heart, where fear and anger can kill hope and stop the growth of a true sense of urgency.
…in a global economy, standards of performance are rising more quickly and more broadly than ever before, leaving subpar performers no place to hide.
Locus of control theory… unavoidably applies: it simply won’t work to radically change workflows without the input of those who must use them.
Know the emotional drivers and you can frame the benefits of any deal in language that will resonate.









