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…if you can get at what people are really buying – then you can sell them a vision of their problem that leaves your proposal as the perfect solution.
…the single biggest problem is all in the heart, where fear and anger can kill hope and stop the growth of a true sense of urgency.
…in a global economy, standards of performance are rising more quickly and more broadly than ever before, leaving subpar performers no place to hide.
Locus of control theory… unavoidably applies: it simply won’t work to radically change workflows without the input of those who must use them.
Know the emotional drivers and you can frame the benefits of any deal in language that will resonate.
Goals are important because they lay out a path to accomplishing your dreams.









