Quotes

Hidden Potential, Page 107

Progress rarely happens in a straight line; it typically unfolds in loops.

Blink, Page 107

…when experts make decisions, they don’t logically and systematically compare all available options. That is the way people are taught to make decisions, but in real life it is much too slow.

Sprint, Page 107

…the pressure of responsibility that comes with working alone often spurs us to our best work.

The Advantage, Page 107

An organization’s strategy is nothing more than the collection of intentional decisions a company makes to give itself the best chance to thrive and differentiate from competitors.

Nudge, Page 107

If you want to encourage people to do something, Make It Easy.

The Inspirational Leader, Page 107

…this is your life, and you must live your life happily, fulfilled, and to the fullest.

Ogilvy on Advertising in the Digital Age, Page 107

…for agencies who do take an integrated approach, and who think of digital not as something apart but as just a part of advertising, the complementarity of artistic, emotional messaging with scientific, rational arguments starts to become real.

Courage is Calling, Page 107

Do your best, do what you can, do it right now. That’s it.

Sooner Safer Happier, Page 107

Within minimal viable guardrails, move authority to the information, not information to authority. Decentralize decision-making.

Sprint, Page 107

When each person sketches alone, he or she will have time for deep thought.