Quotes

Ogilvy on Advertising in the Digital Age, Page 106

…we learn about brands without being consciously aware that we are learning…

Drive, Page 106

Ample research has shown that people working in self-organized teams are more satisfied than those working in inherited teams.

Think Like a Champion, Page 106

It’s always a good idea to assume the worst, because then you might be pleasantly surprised.

Atomic Habits, Page 106

Every behavior that is highly habit-forming… is associated with higher levels of dopamine.

Getting to Yes, Page 106

The greater your willingness to break off negotiations, the more forcefully you can present your interests and the basis on which you believe an agreement should be reached.

Focus, Page 107

One cost of the frenetic stream of distractions we face today, some fear, is an erosion of empathy and compassion.

Influence, Page 107

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.

The Infinite Game, Page 107

Our ability to trust is not based on our industry. This is human being stuff. Sometimes all we need to do is translate the concepts to fit the cultures in which we work.

Something Really New, Page 107

…research reveals that people will buy a product because of its abilities.

The Progress Principle, Page 107

Only in a psychologically safe climate can people take the risks necessary to produce truly innovative work.