Quotes

Grit, Page 103

…passion for your work is a little bit of discovery, followed by a lot of development, and then a lifetime of deepening.

Influencer, Page 103

…when used in combination with other influence methods, storytelling can be a powerful tool in anyone’s influence repertoire.

Start With No, Page 103

As a negotiator, questions are the fuels we use to lead the adversary to a vision that will serve as a catalyst for a decision.

Zero to One, Page 103

…simplicity – is itself an argument for secrets.

Ogilvy on Advertising in the Digital Age, Page 103

…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…

Willpower, Page 103

Decision fatigue leaves us vulnerable to marketers who know how to time their sales…

Courage is Calling, Page 103

What we are familiar with, we can manage. Danger can be mitigated by experience and by good training.

Blue Ocean Strategy, Page 103

To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.

What if it Does Work Out?, Page 103

Don’t let self-consciousness prevent you from progressing.

Zero to One, Page 103

If insights that look so elementary… can support important and valuable businesses, there must remain many great companies still to start.