Quotes

Mistakes Were Made (but not by me), Page 104

…when we learn that a memory is wrong, we feel stunned, disoriented, as if the ground under us has shifted. It has made us rethink our own role in the story.

How the Mighty Fall, Page 104

…organizations do not die from lack of earnings. They die from lack of cash.

Sprint, Page 104

…paper. It’s a great equalizer. Everyone can write words, draw boxes, and express his or her ideas with the same clarity.

Why We Buy, Page 104

…[men] are far more suggestible than women – men seem so anxious to get out of the store that they’ll say yes to almost anything.

Rapt, Page 104

Sadly, many of us spend much of our time oscillating between states of stress and boredom: different but equally unfocused, unproductive, unsatisfying conditions.

The Heart of Change, Page 104

In cases of highly successful change, people begin by confronting the issue.

Mistakes Were Made (but not by me), Page 104

Parent blaming is a popular and convenient form of self-justification because it allows people to live less uncomfortably with their regrets and imperfections.

Sprint, Page 104

If you can’t draw (or rather, if you think you can’t draw), don’t freak out. Plenty of people worry about putting pen to paper, but anybody… can sketch a great solution.

Why We Buy, Page 104

The manufacturers and retailers and display designers who pay attention to male ways, and are willing to adapt the shopping experience to them, will have an edge in coming decades.

The Messy Middle, Page 104

Initiative comes from obsession. The more infatuated you are with something the more likely you are to know (or want to find out) more about it.