| 16056 Quotes Found |
Ogilvy on Advertising in the Digital Age, Page 103
Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.
The Art of Possibility, Page 103
The risk the music invites us to take becomes a joyous adventure only when we stretch beyond our known capacities, while gladly affirming that we may fail.
Courage is Calling, Page 103
Fear leads to aversion. Aversion to cowardice. Repetition leads to confidence. Confidence leads to courage.
Blue Ocean Strategy, Page 103
…few companies have keen insight into who noncustomers are and how to unlock them.
Inspired, Page 103
One of the absolute hardest assignments in our industry is to try to cause dramatic change in a large and financially successful company.
Zero to One, Page 103
…when thinking about what kind of company to build, there are two distinct questions to ask: What secrets is nature not telling you? What secrets are people not telling you?
The Art of Possibility, Page 103
The practice of being with the way things are calls upon us to distinguish between our assumptions, our feelings, and the facts – that is, what has happened or what is happening.
Think Like a Champion, Page 103
Sometimes a dead end can be a new beginning.
The Peter Principle, Page 103
The competent employee normally keeps on his desk just the books, papers and apparatus that he needs for his work.
Measure What Matters, Page 103
People can’t connect with what they cannot see; networks cannot blossom in silos.