| 15981 Quotes Found |
Zero to One, Page 103
…only by believing in and looking for secrets could you see beyond the convention to an opportunity hidden in plain sight.
A Whole New Mind, Page 103
What begins to matter more [than facts] is the ability to place these facts in context and to delivery them with emotional impact.
A World Without Email, Page 103
The Attention Capital Principle: The productivity of the knowledge sector can be significantly increased if we identify workflows that better optimize the human brain’s ability to sustainably add value to information.
Grit, Page 103
…passion for your work is a little bit of discovery, followed by a lot of development, and then a lifetime of deepening.
Influencer, Page 103
…when used in combination with other influence methods, storytelling can be a powerful tool in anyone’s influence repertoire.
Start With No, Page 103
As a negotiator, questions are the fuels we use to lead the adversary to a vision that will serve as a catalyst for a decision.
Zero to One, Page 103
…simplicity – is itself an argument for secrets.
Ogilvy on Advertising in the Digital Age, Page 103
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
Willpower, Page 103
Decision fatigue leaves us vulnerable to marketers who know how to time their sales…
Courage is Calling, Page 103
What we are familiar with, we can manage. Danger can be mitigated by experience and by good training.