| 15981 Quotes Found |
Blue Ocean Strategy, Page 103
To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.
What if it Does Work Out?, Page 103
Don’t let self-consciousness prevent you from progressing.
The Art of Possibility, Page 103
The risk the music invites us to take becomes a joyous adventure only when we stretch beyond our known capacities, while gladly affirming that we may fail.
Courage is Calling, Page 103
Fear leads to aversion. Aversion to cowardice. Repetition leads to confidence. Confidence leads to courage.
Zero to One, Page 103
If insights that look so elementary… can support important and valuable businesses, there must remain many great companies still to start.
Ogilvy on Advertising in the Digital Age, Page 103
Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.
Blue Ocean Strategy, Page 103
…few companies have keen insight into who noncustomers are and how to unlock them.
Inspired, Page 103
One of the absolute hardest assignments in our industry is to try to cause dramatic change in a large and financially successful company.
The Art of Possibility, Page 103
The practice of being with the way things are calls upon us to distinguish between our assumptions, our feelings, and the facts – that is, what has happened or what is happening.
Zero to One, Page 103
…when thinking about what kind of company to build, there are two distinct questions to ask: What secrets is nature not telling you? What secrets are people not telling you?