Quotes

How the Mighty Fall, Page 008

If companies… once the unquestioned champions in their fields, can plummet from great to irrelevant, then we should be wary about our own success.

The Start-up of You, Page 008

…if you fail to adapt, no one – not your employer, not the government – is going to catch you when you fall.

Transformed, Page 008

…empowered product teams [are] designed to serve your customers, in ways that work for your business.

Seductive Interaction Design, Page 008

Vision trumps all other sense and is the most direct way to perception.

How the Mighty Fall, Page 008

There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fail and most eventually do.

Feel the Fear… and Do It Anyway, Page 8

…you can handle all your fears without having to control anything in the outside world.

Inpsired, Page 8

…most products today are transforming into technology-powered products, and the companies that don’t realize this are rapidly being disrupted.

Transformed, Page 008

This is why — without the visible and real support from the very top of the organization — transformations so often fail.

Seductive Interaction Design, Page 008

It’s easier to recognize things we have previously experienced than it is to recall them from memory.

Hooked, Page 8

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.