Quotes

What if it Does Work Out?, Page 040

Remember this good news: you are not your job. You are much bigger than and not restricted by whatever your job title says you are…

Absolute Value, Page 040

While emotional response is often very important, for products and services that have specs quality is usually regarded by consumers as the most important consideration that should guide choices.

Making the Case, Page 040

A sense of autonomy is important to maintain – even in your desired field – if you are going to be able to effective self-advocate.

How to Talk with Anyone about Anything, Page 040

Showing curiosity instead of animosity makes connections possible and clears the way for mutual understanding…

Hooked, Page 40

…new habits need a foundation upon which to build. Triggers provide the basis for sustained behavior change.

Ogilvy on Advertising in the Digital Age, Page 040

It’s what you say, not how you say it.’ – David Ogilvy – It’s advice needed now much more than ever it was before.

Good Boss, Bad Boss, Page 040

Beware if you fancy yourself as the rare boss who sees yourself as others do: Chances are you’re deluding yourself.

Think Like a Champion, Page 040

Search yourself carefully to make sure you’re ready and capable. If you’re not, do something about it. It’s an important element of success.

Leading the Unleadable, Page 40

See reality. Accept reality. Deal with reality.

Making the Case, Page 040

To advocate successfully, you need to learn to stand on your own two feet.