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The starting point is to ask your customers for assistance. Tell them you want to achieve critical mass and you need their help to spread the word.
Old habits die hard and few people have the foresight to see how new innovations will eventually change their routines.
The value of the negotiation increases by many multiples when emotional pain or excitement is invested.
Validating involves making space to listen and understand how your or someone else feels in their unique experience.
…by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be taken mainstream.
Unfortunately, for most of us, the instant our buttons are pushed, all our hard-won skills fly straight out the window.
The reason money is the toughest business decision is that money issues are also emotional issues for most of us.
In difficult and challenging times, we must embrace the many positive things in our lives, however small…
Society tends to eventually celebrate what was, at first, shunned. Companies are no different.









