Quotes

Predictably Irrational, Page 151

In fact, choosing between two things that are similarly attractive is one of the most difficult decisions we can make.

Quit, Page 151

We are much more bothered by the downside potential of changing course than we are by the downside potential of staying on the path we’re already on.

Atomic Habits, Page 151

Out of all the possible actions we could take, the one that is realized is the one that delivers the most value for the least effort. We are motivated to do what is easy.

Hooked, Page 151

Reputation is a sort of stored value that increases the likelihood of using a service.

Team of Teams, Page 151

…in a domain characterized by interdependence and unknowns, contextual understanding is key; whatever efficiency is gained through silos is outweighed by the costs of ‘interface failures.’

The Power of Habit, Page 151

When people are asked to do something that takes self-control, if they think they are doing it for personal reasons… it’s much less taxing. – Mark Muraven

Flawless Consulting, Page 151

Trust what you see more than what you hear.

Lost and Founder, Page 151

Real values are truths you hold to be more important than making money.

When, Page 151

Deadlines, especially for creative tasks, can sometimes reduce intrinsic motivation and flatten creativity.

Team of Teams, Page 151

purpose affirms trust, trust affirms purpose, and together they forge individuals into a working team.