 |
The essence of a nudge is to change behavior without coercion, to work with people’s existing intentions.
|
242 |
 |
Fear is always real. Fear of change is one of the biggest preventers for our changing anything in our lives at all.
|
008 |
 |
You just have to pinpoint a passion… Don’t overthink it! Your business will change over time, so just begin.
|
047 |
 |
Guess what?… No one else’s life is going to drastically change because you press ‘pause’ on your other obligations.
|
081 |
 |
For most organizations, optimizing staffing and organization for innovation requires a real commitment to change.
|
013 |
 |
People who have gotten used to doing things a certain way are often uninterested in investing in change, and a change that may seem easy for the innovator may in fact be quite difficult for the user who is a linear thinker.
|
046 |
 |
Just as activity does not equal progress, so change does not equal innovation.
|
054 |
 |
Users will tell us whether or not something is a true innovation by their reactions to the change. Real innovation is clear to the user at once.
|
056 |
 |
Each… form of change… can appear to be innovative, but only a useful change is really innovation.
|
056 |
 |
We can distinguish mere novelties from real innovations fairly easily. The really simple test is to show the change to someone and wait to see if he describes it as ‘cool.’
|
059 |
