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…lack of cross-departmental communication impedes efforts to make product development and marketing more customer focused…

…the hard truth is that no amount of marketing and advertising – no matter how clever – can make people love a substandard product.

Complacency and failure to innovate in marketing efforts can also lead to massive slowdown in growth.

…myriad experiments show that, as people pay less attention to what and how they eat, they are increasingly prey to marketers of abundance.

Marketers can save themselves a lot of money by avoiding doomed-to-failure positioning attempts.

Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.

…marketers can cut their market research budget and, rather… rely on readily available public information.

Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

…the market has demonstrated that ideas that spread win, and the ideas that are spreading are the remarkable ones.

…the starting point should always be which niche, or area, of a big market can you truly dominate?