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Gathering and analyzing all the internal and external data requires… an intensely complicated marketing technology stack, and no one piece of software can address it all.

…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.

Whereas the elevator pitch depends on in-person encounters, content marketing casts a much wider net.

…building and nurturing a mailing list is so critical…This doesn’t mean you should abandon all social media efforts, it just means that email marketing is still an incredibly powerful tool for your side hustle.

For marketing to succeed, innovation must succeed first. A company must have something more to offer than its management.

Success breeds success, and innovation in product breeds innovation in marketing, sales, and even business model.

Continuity, loose linking, and leverage are important factors that affect sales and marketing as well as product development…

…in connecting tasks, it is vital that an analysis of the impact on sales and marketing be conducted.

…loose linking may provide your marketing people with the opportunity to partner with someone else to create the perfect task-to-task offering.

…marketing and technology do not buy the product – only customers do. And there is no reason to believe that what is good for technology or good for marketing is good for customers.