 |
…merit is the new marketing.
|
046 |
 |
Badasses market themselves because they love what they do, they want more challenges, they want juicier projects, they like to help people.
|
187 |
 |
Teach. The greatest gift you can give is your knowledge. Teaching does the marketing for you when you do it well.
|
193 |
 |
Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.
|
098 |
 |
When managers speak of marketing, they usually mean the organized performance of all selling functions. This is still selling… selling and marketing are antithetical rather than synonymous or even complementary.
|
099 |
 |
There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous.
|
099 |
 |
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
|
099 |
 |
Marketing and innovation are the foundation areas in objective setting. It is in these two areas that a business obtains its results.
|
106 |
 |
…the marketing approach tends to make all functions secondary and… all functions are cost centers rather than producers of results.
|
116 |
 |
…growth hacking allows companies to efficiently marry powerful data analysis and technical know-how with marketing savvy, to quickly devise more promising ways to fuel growth.
|
010 |
