 |
It’s always a good practice to lay out your marketing for the next quarter or even for the full year ahead of time.
|
043 |
 |
…if you keep your mass low, you can quickly change anything: your entire business model, product, feature set, and/or marketing message.
|
063 |
 |
Teach and you’ll form a bond you just don’t get from traditional marketing tactics.
|
173 |
 |
Marketing isn’t just a few individuals. It’s the sum total of everything you do.
|
194 |
 |
…data-driven emotional intelligence – the willingness to ignore conventional wisdom, gather facts in an objective, hardheaded manner, and face up to the full implications of those facts in both marketing and human terms.
|
184 |
 |
…workers with jobs like software developer, product designer, and web marketer have vastly more marketplace leverage over their companies than those companies have over them.
|
215 |
 |
Siloing, turf wars, and the like are more easily avoided when teams are organized around projects – rather than on business functions such as marketing, sales, or finance.
|
057 |
