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When it comes to marketing, what you want is unimportant. It’s what your customer wants that matters.

Demographics and psychographics are the two essential pillars supporting a successful marketing program.

…a pillar of modern marketing theory: People’s buying habits are more likely to change when they go through a major life event.

…in modern marketing terms, doing good helps an organization favorably differentiate its brand from the competition.

In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.

Every product development, marketing, or other initiative that a startup undertakes should be targeted at improving one of the drivers of its growth model.

Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.

We are CEOs of our own companies; Me In. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters

…there is no such thing as digital marketing or digital advertising: there is just good marketing and good advertising.

Marketers, no longer able to keep track of customers across myriad touch points, find it increasingly difficult to get a single view of their customers.