 |
…much as the occasional luxury ends up becoming an essential, a huge proportion of what’s for sale today truly is a monument to that which is unnecessary.
|
133 |
 |
When something is about to sell out, is hard to get, a deal is expiring, or your customers may miss out one way or another, you’re more likely to make the sale than otherwise.
|
263 |
 |
No matter what you think you’re selling, what you’re really offering is you.
|
092 |
 |
Today, as long as the product can satisfy wants… chances are that suitable consumer segments will emerge organically, regardless of the seller’s preconceived ideas.
|
106 |
 |
In the absence of market values, selling prices are typically twice as much as buying prices (above and beyond any strategic exaggeration for the sake of bargaining).
|
066 |
 |
Every product that offers a rebate has to be more expensive because of it. This need not dampen sales.
|
178 |
 |
To use anchoring successfully, a seller must set a high price and not expect to get it.
|
204 |
 |
There’s nothing more obvious than an overt sales pitch. And there is nothing more likely to awaken a customer’s defenses.
|
005 |
 |
Most successful selling and persuasion isn’t about convincing. It’s about diagnosing.
|
009 |
 |
Communicate who you are before you try to communicate what you want to sell.
|
059 |
