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…getting people to change their behavior is hard…

…apparently insignificant details can have major impacts on people’s behavior. A good rule of thumb is to assume that everything matters.

…there is no question that social pressures nudge people to accept some pretty odd conclusions – and those conclusions might well affect their behavior.

With everything you do, in fact, you should train yourself to question your repeated behaviors.

…just thinking about money makes us behave as most economists believe we behave – and less like the social animals we are in our daily lives.

There are social rewards that strongly motivate behavior – and one of the least used in corporate life is the encouragement of social rewards and reputation.

…every one of us, regardless of how ‘good’ we are, underpredicts the effect of passion on our behavior.

…we all systematically underpredict the degree to which arousal completely negates our superego, and the way emotions can take control of our behavior.

Our irrational behaviors are neither random nor senseless – they are systematic and predictable.

…[a] study suggests that a certain combination of heritable traits leads a large group of consumers to behave in a similar way.