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Sadly, you needn’t be political to create extreme political behavior in your organization.

Ideally, a cultural design point will be trivial to implement but have far-reaching behavior consequences.

Shock is a great mechanism for behavioral change.

It is irrelevant for an understanding of business behavior, and profitability whether there is a profit motive or not.

Success always obsoletes the very behavior that achieved it. It always creates new realities. It always creates, above all, its own and different problems.

There are essentially three kinds of innovation in every business: innovation in product or service, innovation in marketplace and consumer behavior and values, and innovation in the various skills and activities needed to make the products and services at to bring them to market.

Ideas and products messages and behaviors spread just like viruses do.

…if you want to bring about a fundamental change in people’s belief and behavior… you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.

…it’s crucial that you never assume why users are behaving as they are…

…our ability to sustain the memory of a skill… over time and distance and then replicate the behavior for one’s own purposes, is a crucial and uniquely human capacity.