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In general, the more local, tangible, concrete, and immediate the consequence, the more likely it is to influence individual behavior.

You define your target customer by capturing all of the relevant customer attributes… [which] can be demographic, psychographic, behavioral, or based on needs.

…what customers say they will do and what they actually do can be quite different – and actual customer behavior trumps customer opinions any day.

The products and services we use habitually alter our everyday behavior, just as their designers intended. Our actions have been engineered.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.

…ingrained habits – behaviors done with little or no conscious thought… by some estimates, guide nearly half of our daily actions.

…products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.

To initiate action, doing must be easier than thinking. Remember, a habit is a behavior done with little or no conscious thought.

Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don’t outwardly appear to enjoy them.

…the most successful consumer technologies – those that have altered the daily behaviors of hundreds of millions of people – are the ones that nobody makes us use.