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Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.
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124 |
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To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.
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125 |
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Rationalization helps us give reasons for our behaviors, even when those reasons might have been designed by others.
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141 |
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Habit-forming technologies leverage the user’s past behavior to initiate an external trigger in the future.
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154 |
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Even though the world is becoming a potentially more addictive place, most people have the ability to self-regulate their behaviors.
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171 |
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As a best practice, use cohort analysis to measure changes in user behavior through future product iterations.
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196 |
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Observing your own behavior can inspire the next habit-forming product or inform a breakthrough improvement to an existing solution.
|
201 |
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…by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be taken mainstream.
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202 |
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Looking for nascent behaviors among early adopters can often uncover valuable new business opportunities.
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203 |
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Wherever new technologies suddenly make a behavior easier, new possibilities are born.
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204 |
