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The Lean Product Playbook:
You can gather much richer data sitting next to a user versus sharing a screen.
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146 |
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The Lean Product Playbook:
Getting feedback from customers that aren’t in your target market is a waste of time and money that can lead you in the wrong direction.
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149 |
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The Lean Product Playbook:
[Usability testing] isn’t rocket science – like most things in life, it just takes practice to get better at it.
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153 |
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The Lean Product Playbook:
It is very powerful when multiple people observe the same customer feedback at the same time.
|
154 |
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The Lean Product Playbook:
To help counter… natural tendencies, it’s important to explicitly tell users up front that you want their honest feedback, even if it’s negative.
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155 |
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The Lean Product Playbook:
…it’s important that the user verbalize his or her thoughts so you can hear them. This is called the think aloud protocol.
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156 |
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The Lean Product Playbook:
Discovery questions also help warm the user up to the context of your product before you show it to them.
|
157 |
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The Lean Product Playbook:
The point of user testing is not to make ourselves feel good; the point is to get objective feedback back from real customers.
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157 |
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The Lean Product Playbook:
If users have difficulty understanding or using your product, it’s important not to help them, as painful as that may feel. Your goal is to keep the test as real as possible…
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159 |
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The Lean Product Playbook:
There are three distinct elements of your product that users will give you feedback on: functionality, UX, and messaging.
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161 |
