| 
 | Sprint: 
Good ideas are hard to find. And even the best ideas face an uncertain path to real-world success. | 15 | 
| 
 | Sprint: 
When a risky idea succeeds… the payoff is fantastic. But it’s the failures that, while painful, provide the greatest return on investment. | 16 | 
| 
 | Sprint: 
Don’t go for the small win, or the nice-to-have project, because people won’t bring in their best efforts. | 27 | 
| 
 | Sprint: 
When our new ideas fail, it’s usually because we were overconfident about how well customers would understand and how much they would care. | 28 | 
| 
 | Sprint: 
…with the right team in place, unexpected solutions will appear. | 37 | 
| 
 | Sprint: 
Every meeting, email, and phone call fragments attention and prevents real work from getting done. | 38 | 
| 
 | Sprint: 
…meaningful work, especially the kind of creative effort needed to solve big problems, requires long, uninterrupted blocks of time. | 39 | 
| 
 | Sprint: 
By getting the right people together, structuring the activities, and eliminating distraction… it’s possible to make rapid progress while working a reasonable schedule. | 39 | 
| 
 | Sprint: 
Five days provide enough urgency to sharpen focus and cut out useless debate, but enough breathing room to build and test a prototype without working to exhaustion. | 40 | 
| 
 | Sprint: 
If you’re looking at a screen, you’re not paying attention to what’s going on in the room, so you won’t be able to help the team. | 41 |