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 | Sprint: 
With a broken question, you can encourage people to think aloud, without leading them in any direction. | 215 | 
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 | Sprint: 
Don’t always feel compelled to fill the silence with conversation. Stop and watch and wait and listen. | 215 | 
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 | Sprint: 
Curiosity is an outlook that can be embodied, and even learned. | 215 | 
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 | Sprint: 
Everybody has a superpower. A unique strength… There’s one skill that you’re especially good at, and you probably feel most productive when you’re doing that one thing. | 218 | 
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 | Sprint: 
…you can’t lose. If you test your prototype with customers, you’ll win the best prize of all – the chance to learn… whether you’re on the right track with your ideas. | 223 | 
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 | Sprint: 
When you get into a regular rhythm of listening to customers, it can remind you why you’re working so hard in the first place. | 224 | 
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 | Sprint: 
Every interview draws you and your team closer to the people you’re trying to help with your product or service. | 224 | 
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 | Sprint: 
…we shouldn’t be embarrassed to have ambitious goals at work. Each of us has only so much time in a day, in a year, and in our lives. | 229 | 
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 | Sprint: 
When you go to work in the morning, you should know that your time and effort will count. | 229 |