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The Lean Startup:
Sustainable growth is characterized b one simple rule: New customers come from the actions of past customers.
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207 |

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The Lean Startup:
…one of the most expensive forms of potential waste for a startup is spending time arguing about how to prioritize new development once it has a product on the market.
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209 |

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The Lean Startup:
Engines of growth are designed to give startups a relatively small set of metrics on which to focus their energies.
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209 |

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The Lean Startup:
The rules that govern the sticky engine of growth are pretty simple: if the rate of new customer acquisition exceeds the churn rate, the product will grow.
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211 |

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The Lean Startup:
…products that exhibit viral growth depend on person-to-person transmission as a necessary consequence of normal product use.
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212 |

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The Lean Startup:
Most sources of customer acquisition are subject to competition.
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218 |

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The Lean Startup:
…successful startups usually focus on just one engine of growth, specializing in everything that is required to make it work.
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219 |

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The Lean Startup:
Getting a startup’s engine of growth up and running is hard work, but the truth is that every engine of growth eventually runs out of gas.
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222 |

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The Lean Startup:
Having no system at all [is] not an option for you. There are so many ways for a startup to fail.
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225 |

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The Lean Startup:
…an adaptive organization, [is] one that automatically adjusts its process and performance to current conditions.
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227 |