Book Titles

Inspired
How to Create Tech Products Customer Love

By Marty Cagan

Year Published: 2018
ISBN-13: 978-1-119-38750-3
Categories: Innovation, Products, Technology

100 Quotes Found

Quote Image Quote Page Number

Inspired:

More important than the absolute size of the team is the balance of skills needed to ensure we build the right things, and build those things right.

35

Inspired:

Usually, everyone on a product team is an individual contributor, and there are no people managers.

35

Inspired:

A product team is a set of highly skilled people who come together for an extended period of time to solve hard business problems.

35

Inspired:

…the tools for remote collaboration are getting better all the time, but the best companies have learned the value of sitting together as a team.

36

Inspired:

All other things being equal, a co-located team is going to substantially outperform a dispersed team. That’s just the way it is.

36

Inspired:

If people are moving from team to team all the time, it’s hard for them to get that expertise and to feel the necessary sense of ownership over their product…

38

Inspired:

…to innovate you need expertise, and the durable nature of product teams lets people go deep enough to gain that expertise.

39

Inspired:

The honest truth is that the product manager needs to be among the strongest talent in the company.

42

Inspired:

When a product succeeds, it’s because everyone on the team did what they needed to do. But when a product fails, it’s the product manager’s fault.

43

Inspired:

…it’s not enough to have feature parity with a competitor. Rather, you need to be substantially better to motivate a user or customer to switch.

45