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To solve bigger, more ambiguous problems, we need to encourage open minds, creativity, and hope.
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One way to motivate action… is to make people feel as though they’re already closer to the finish line that they might have thought.
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People find it more motivating to be partly finished with a longer journey than to be at the starting gate of a shorter one.
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Starting an unpleasant task is always worse than continuing it.
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Shrink the change. Make the change small enough that they can’t help but score a victory.
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When you engineer early success, what you’re really doing is engineering hope. Hope is precious to a change effort.
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Once people are on the path and making progress, it’s important to make their advances visible.
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Coaches are masters of shrinking the change. By pushing their teams to attain a sequence of ‘small, visible goals,’ they build momentum.
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No one can guarantee a small win. Lots of things are out of our control. But the goal is to be wise about the things that are under our control.
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Small targets lead to small victories, and small victories can often trigger a positive spiral of behavior.
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