…[it] is essential… to marry your long-term goal with short-term critical moves.
93
Switch:
Don’t obsess about the failures. Instead, investigate and clone the successes.
98
Switch:
In most change situations, the parameters aren’t well understood, and the future is fuzzy.
106
Switch:
…in almost all successful change efforts, the sequence of change is not ANALYZE-THINK-CHANGE, but rather SEE-FEEL-CHANGE. – Kotter and Cohen
106
Switch:
Trying to fight inertia and indifference with analytical arguments is like tossing a fire extinguisher to someone who’s drowning. The solution doesn’t match the problem.
107
Switch:
When people push for a change and it doesn’t happen, they often chalk it up to a lack of understanding.
112
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Why can’t we simply think our way into new behavior? The answer is that, in some cases, we really can’t trust our own thinking.
113
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Positive illusions pose an enormous problem with regard to change. Before people can change… they’ve got to get their bearings.
115
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…if necessary, we need to create a crisis to convince people they’re facing a catastrophe and have no choice but to move.
119
Switch:
On a daily basis… negative emotions help us avoid risks and confront problems.
