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How to Change Things when Change is Hard

By Chip Heath, Dan Heath

Year Published: 2010
ISBN-13: 978-0-385-52875-7
Categories: Change, Influence, Results

93 Quotes Found

Quote Image Quote Page Number

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…a change effort that initially feels unwelcome and foreign will gradually be perceived more favorably as people grow accustomed to it.

255

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…at some point inertia will shift from resisting change to supporting it. Small changes can snowball to big changes.

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When change works it tends to follow a pattern. The people who change have clear direction, ample motivation, and a supportive environment.

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