Book Titles

Made to Stick
Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

Year Published: 2007
ISBN-13: 978-1400064281
Categories: Ideas, Marketing, Survival

44 Quotes Found

Quote Image Quote Page Number

Made to Stick:

Making people commit to a prediction can help prevent overconfidence.

088

Made to Stick:

Research has shown that we are typically overconfident about how much we know.

088

Made to Stick:

…as we gain more information we are more and more likely to focus on what we don’t know.

089

Made to Stick:

…to engage students in a new topic you should start by highlighting some things they already know.

092

Made to Stick:

When we feel that we’re close to the solution of a puzzle, curiosity takes over and propels us to the finish.

093

Made to Stick:

…the difference between an expert and a novice is the ability to think abstractly.

113

Made to Stick:

By making a claim tangible and concrete, details make it seem more real, more believable.

138

Made to Stick:

Statistics will, and should, almost always be used to illustrate a relationship. It’s more important for people to remember the relationship than the number.

143

Made to Stick:

Statistics aren’t inherently helpful; it’s the scale and context that make them so.

146

Made to Stick:

When it comes to statistics… use them as input, not output. Use them to make up your mind on an issue.

147