Book Titles

Made to Stick
Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

Year Published: 2007
ISBN-13: 978-1400064281
Categories: Ideas, Marketing, Survival
44 Quotes Found

Quote Image Quote Page Number

Made to Stick:

Telling stories with visible goals and barriers shifts the audience into a problem-solving mode.

 234

Made to Stick:

…it’s just as effective to spot sticky ideas as it is to create them.

 240

Made to Stick:

If you’re a great spotter, you’ll always trump a great creator.

 242

Made to Stick:

…any of us, with the right insight and the right message, can make an idea stick.

 252