|
|
Made to Stick:
Proverbs are the ideal. We must create ideas that are both simple and profound.
|
016 |
|
|
Made to Stick:
Naturally sticky ideas are full of concrete images… because our brains are wired to remember concrete data.
|
017 |
|
|
Made to Stick:
How do we get people to care about our ideas? We make them feel something.
|
017 |
|
|
Made to Stick:
We are wired to feel things for people, not for abstractions.
|
018 |
|
|
Made to Stick:
Research shows that mentally rehearsing a situation helps us perform better when we encounter that situation in the physical environment.
|
018 |
|
|
Made to Stick:
Once we know something, we find it hard to imagine what is was like not to know it.
|
020 |
|
|
Made to Stick:
…opaque, abstract missions don’t captivate and inspire people.
|
020 |
|
|
Made to Stick:
When people know the desired destination, they’re free to improvise, as needed, in arriving there.
|
027 |
|
|
Made to Stick:
No plan survives contact with the enemy.
|
027 |
|
|
Made to Stick:
It’s hard to make ideas stick in a noisy, unpredictable, chaotic environment.
|
027 |
