|
|
Made to Stick:
A designer of simple ideas should aspire to… knowing how much can be wrung out of an idea before it begins to lose its essence.
|
028 |
|
|
Made to Stick:
The tendency to gravitate toward complexity is perpetually at war with the need to prioritize.
|
032 |
|
|
Made to Stick:
…psychologists have found that people can be driven to irrational decisions by too much complexity and uncertainty.
|
034 |
|
|
Made to Stick:
…uncertainty – even irrelevant uncertainty – can paralyze us.
|
036 |
|
|
Made to Stick:
Core messages help people avoid bad choices by reminding them of what’s important.
|
037 |
|
|
Made to Stick:
Our brain is designed to be keenly aware of changes. Smart product designers are well aware of this tendency.
|
065 |
|
|
Made to Stick:
When we’re angry, we know we’re right, as anyone who has been in a relationship can attest.
|
067 |
|
|
Made to Stick:
Surprise makes us want to find an answer – to resolve the question of why we were surprised – and big surprises call for big answers.
|
069 |
|
|
Made to Stick:
It’s your job, as a communicator, to expose the parts of your message that are uncommon sense.
|
072 |
|
|
Made to Stick:
When we want to know something but don’t, it’s like having an itch that we need to scratch.
|
084 |
