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Reset:
It’s your job to define the ‘offer’ for your customer. It’s their job to accept or decline.
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143 |
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Reset:
…in the early stages of change, you’ve got to be ambidextrous: Both cutting and investing. Both defense and offense. LESS and MORE.
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150 |
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Reset:
To motivate people, we’ve got to pay attention to their desires. Their interests. Their hopes. And that requires empathy.
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158 |
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Reset:
…dispensing advice is worthless unless the patient is willing to act.
|
159 |
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Reset:
If you want to get out a rut and leap forward, go where the energy is. Tap motivation.
|
160 |
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Reset:
Tapping motivation is about finding the intersection of ‘what’s required’ and ‘what’s desired.’
|
160 |
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Reset:
…when we don’t tap motivation, we squander it.
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164 |
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Reset:
…there is a countervailing truth of human nature: Where there is change, there is resistance. No matter how enlightened your methods, there will be people on your team who will dig in their heels.
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171 |
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Reset:
…visual progress changes minds.
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171 |
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Reset:
Coaches shouldn’t act like a boss and tell athletes what to do… They should elicit. They should guide… The coach should let the athletes drive.
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183 |