Book Titles

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition

By Chan Kim, Renée Mauborgne

Year Published: 2015
ISBN-13: 978-1625274496
Categories: Competition, Markets, Strategy

52 Quotes Found

Quote Image Quote Page Number

Blue Ocean Strategy:

Organizational politics is an inescapable reality of corporate and public life.

165

Blue Ocean Strategy:

Don’t fight alone… Identify your detractors and supporters – forget the middle – and strive to create a win-win outcome for both. But move quickly.

167

Blue Ocean Strategy:

Key to winning over your detractors or devils is knowing all their likely angles of attack and building up counterarguments by irrefutable facts and reason.

168

Blue Ocean Strategy:

Don’t follow conventional wisdom. Not every challenge requires a disproportionate action. Focus on acts of disproportionate influence.

169

Blue Ocean Strategy:

…it is only when all the members of an organization are aligned around a strategy and support it, for better or for worse, that a company stands apart as a great and consistent executor.

171

Blue Ocean Strategy:

You must create a culture of trust and commitment that motivates people to execute the agreed strategy – not to the letter, but to the spirit.

171

Blue Ocean Strategy:

People…must embrace [the strategy] so that at the level of the individual, people embrace it of their own accord and willingly go beyond compulsory execution to voluntary cooperation in carrying it out.

171

Blue Ocean Strategy:

When fair process is exercised in the strategy-making process, people trust that a level playing field exists.

175

Blue Ocean Strategy:

By violating fair process in making and rolling out strategies, managers can turn their best employees into their worst…

181

Blue Ocean Strategy:

When individuals feel recognized for their intellectual worth, they are willing to share their knowledge…

182