|
|
Blue Ocean Strategy:
…few companies have keen insight into who noncustomers are and how to unlock them.
|
103 |
|
|
Blue Ocean Strategy:
Noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.
|
106 |
|
|
Blue Ocean Strategy:
Unless the technology makes buyers’ lives dramatically simpler, more convenient, more productive, less risky, or more fun or fashionable, it will not attract the masses no matter how many awards it wins.
|
120 |
|
|
Blue Ocean Strategy:
…to a buyer, the value of a product or service may be closely tied to the total number of people using it.
|
126 |
|
|
Blue Ocean Strategy:
…an offering’s reputation must be earned on day one, because brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.
|
127 |
|
|
Blue Ocean Strategy:
Once ideas are out there, knowledge naturally spills over to other firms.
|
127 |
|
|
Blue Ocean Strategy:
…the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.
|
127 |
|
|
Blue Ocean Strategy:
Partnering… provides a way for companies to secure needed capabilities fast and effectively while dropping their cost structure.
|
134 |
|
|
Blue Ocean Strategy:
Companies that have… a dialogue with stakeholders will find that it amply repays the time and effort involved.
|
139 |
|
|
Blue Ocean Strategy:
…in any organization, fundamental changes can happen quickly when the beliefs and energies of a critical mass of people create an epidemic movement toward an idea.
|
151 |
