|
|
Blue Ocean Strategy:
The only way to beat the competition is to stop trying to beat the competition.
|
004 |
|
|
Blue Ocean Strategy:
Blue oceans… are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.
|
004 |
|
|
Blue Ocean Strategy:
The reality is that industries never stand still. They continuously evolve.
|
006 |
|
|
Blue Ocean Strategy:
History teaches us that we have a hugely underestimated capacity to create new industries and re-create existing ones.
|
006 |
|
|
Blue Ocean Strategy:
…the business environment in which most strategy and management approaches of the twentieth century evolved is increasingly disappearing.
|
008 |
|
|
Blue Ocean Strategy:
Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean and a break from the competition.
|
013 |
|
|
Blue Ocean Strategy:
In the absence of analytics, executives cannot be expected to act on the call to break out of existing competition.
|
023 |
|
|
Blue Ocean Strategy:
A good tagline must not only deliver a clear message but also advertise an offering truthfully, or else customers will lose trust and interest.
|
040 |
|
|
Blue Ocean Strategy:
Channeling an industry’s conventional wisdom about which buyer group to target can lead to the discovery of new blue oceans.
|
061 |
|
|
Blue Ocean Strategy:
By questioning conventional definition of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.
|
064 |
