Book Titles

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition

By Chan Kim, Renée Mauborgne

Year Published: 2015
ISBN-13: 978-1625274496
Categories: Competition, Markets, Strategy

52 Quotes Found

Quote Image Quote Page Number

Blue Ocean Strategy:

When [people] have commitment, they are even willing to override personal self-interest in the interests of the company.

183

Blue Ocean Strategy:

…traditional incentives of power and money – carrots and sticks – help. But they fall short of inspiring human behavior that goes beyond outcome-driven self-interest.

184