|
|
ReWork:
You need to redefine the rules, no just build something slightly better.
|
149 |
|
|
ReWork:
If you’re just going to be like everyone else, why are you even doing this? If you merely replicate competitors, there’s no point to your existence.
|
149 |
|
|
ReWork:
You rarely regret saying no. But you often wind up regretting saying yes.
|
153 |
|
|
ReWork:
…this ‘solve your own problem’ approach lets you fall in love with what you’re making. You know the problem and the value of its solution intimately. There’s no substitute for that.
|
157 |
|
|
ReWork:
Companies need to be true to a type of customer more than a specific individual customer with changing needs.
|
157 |
|
|
ReWork:
The enthusiasm you have for a new idea is not an accurate indicator of its true worth.
|
159 |
|
|
ReWork:
How should you keep track of what customers want? Don’t. Listen, but then forget what people said. Seriously.
|
164 |
|
|
ReWork:
…the most fortunate companies have audiences. An audience can be your secret weapon.
|
170 |
|
|
ReWork:
Instead of going out to reach people, you want people to come to you. An audience returns often – on its own – to see what you have to say.
|
170 |
|
|
ReWork:
When you build an audience, you don’t have to buy people’s attention – they give it to you. This is a huge advantage.
|
171 |
