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ReWork:
Whenever you can, divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly.
|
127 |
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ReWork:
…small decisions mean you can afford to change. There’s no big penalty if you mess up. You just fix it.
|
130 |
|
|
ReWork:
…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow.
|
136 |
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|
ReWork:
If you’re successful, people will try to copy what you do. It’s just a fact of life. But there’s a great way to protect yourself from copycats: Make you part of your product or service.
|
138 |
|
|
ReWork:
Having an enemy gives you a great story to tell customers… People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.
|
142 |
|
|
ReWork:
Defensive companies can’t think ahead; they can only think behind. They don’t lead; they follow.
|
144 |
|
|
ReWork:
Instead of one-upping, try one-downing. Instead of outdoing, try underdoing.
|
144 |
|
|
ReWork:
When you get suckered into an arms race, you wind up in a never-ending battle that costs you massive amounts of money, time, and drive. And it forces you to constantly be on the defensive, too.
|
144 |
|
|
ReWork:
It’s out of your control. What’s the point of worrying about things you can’t control?
|
148 |
|
|
ReWork:
When you spend time worrying about someone else, you can’t spend time improving yourself.
|
148 |
