|
|
Absolute Value:
These days ‘finding a unique angle’ isn’t enough. It has to be real.
|
102 |
|
|
Absolute Value:
Marketers can save themselves a lot of money by avoiding doomed-to-failure positioning attempts.
|
102 |
|
|
Absolute Value:
…when consumers use diverse and detailed sources of information, chances are slim that they will all focus on one feature and neglect other pertinent considerations.
|
104 |
|
|
Absolute Value:
Today, as long as the product can satisfy wants… chances are that suitable consumer segments will emerge organically, regardless of the seller’s preconceived ideas.
|
106 |
|
|
Absolute Value:
It’s pointless to try to reposition a company without actual change on the ground.
|
110 |
|
|
Absolute Value:
What you say (or how you say it) is less important today. It’s more about what you do. The name of the game is merit.
|
111 |
|
|
Absolute Value:
For any given decision, the greater the reliance on one source, the lower the need for other sources.
|
118 |
|
|
Absolute Value:
…experiments show that sometimes we are willing to rely so much on other people, that we are willing to push aside not only our preferences, but the evidence in front of us.
|
119 |
|
|
Absolute Value:
The existence of stable preferences sounds pretty obvious, but for the past few decades, researchers in the area of behavioral decision theory have raised serious doubts about the existence of any such stable preferences.
|
120 |
|
|
Absolute Value:
…[a] study suggests that a certain combination of heritable traits leads a large group of consumers to behave in a similar way.
|
121 |
