|
|
Absolute Value:
…once an intention to buy is formed, the decision is pretty much already made.
|
037 |
|
|
Absolute Value:
When we deliberately seek information, we are more likely to use it.
|
037 |
|
|
Absolute Value:
While emotional response is often very important, for products and services that have specs quality is usually regarded by consumers as the most important consideration that should guide choices.
|
040 |
|
|
Absolute Value:
There’s always someone who stands to gain from distorting the truth – and there are angry or unreasonable people who will lie for a few bucks or for a variety of other reasons.
|
056 |
|
|
Absolute Value:
…user and expert reviews have the potential to provide essential information about quality, and help make better decisions.
|
056 |
|
|
Absolute Value:
With the rise of an alternative source of information, brands become relatively less important.
|
061 |
|
|
Absolute Value:
In reality, quality differences are often much smaller than perceived brand differences would imply.
|
062 |
|
|
Absolute Value:
…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…
|
064 |
|
|
Absolute Value:
Most consumers are likely to find the information equilibrium that fits them – the amount of information they feel can help them make better decisions.
|
067 |
|
|
Absolute Value:
Once you can assess the absolute values of products, it becomes easier to determine if the value gap between products justifies the observed price differences.
|
070 |
