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Absolute Value:
There is no effective way to use market research to predict consumer reaction to major changes or new concepts.
|
154 |
|
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Absolute Value:
…experts who try to predict the success or failure of radically new products are unlikely to be much more accurate than consumers.
|
154 |
|
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Absolute Value:
…marketers can cut their market research budget and, rather… rely on readily available public information.
|
155 |
|
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Absolute Value:
A key prerequisite to finding absolute values is exposure to diverse sources and perspectives.
|
166 |
|
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Absolute Value:
Even when the topic is factual, absolute values are less likely to be exposed when people only search for facts that support their prior beliefs.
|
167 |
|
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Absolute Value:
This is how it often starts: Someone notices that they are in the dark, and they do something about it.
|
174 |
|
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Absolute Value:
There’s an unquenchable demand among consumers for information that might help them make better decisions.
|
174 |
|
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Absolute Value:
…it is important for businesses to watch for new technologies, track the information sources used by consumers, and adjust their strategies and tactics.
|
179 |
|
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Absolute Value:
Conventional wisdom holds that people’s choices can be greatly influenced by the context or the framing of an offer.
|
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Absolute Value:
The new information environment around us allows consumers to predict much more accurately the experienced quality (or absolute value) of products and services they consider getting.
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