Book Titles

…once you assess absolute value more precisely, you can actually determine if you get what you pay for.

…from a consumer’s perspective, loyalty can often be an inferior input, because quality and performance can vary greatly across products by the same company.

…you can never rest on your laurels. The good news is that more decisions are in play and you have better second chances.

Success is driven by the merit of your current product and much less by your customers’ past experience.

…more and more consumers see their relationships with companies as an open marriage: If something better comes along, they will go with the better option.

…for better or for worse, your past record doesn’t matter as much as it used to.

…in the new information environment, we can expect faster uncertainty resolution regarding the product quality, regarding preference fit, and regarding product acceptance by relevant others.

These days, finding people like you – whether they’re strangers or acquaintances – who have adopted an innovation is much simpler than it was in the past.

It is easier to try something new and seemingly incompatible when one can readily see its benefits and the ease of adoption.

…you product should be ready from day one to all types of users, not only those who are most tech savvy.